lead identification

"It’s been a busy week for the SEC. On Wednesday, the regulatory agency took a small, but important first step toward shining light on the very dark, very unregulated world of high frequency trading." (Goldman Sachs: Has The SEC Finally Grown a Pair Under Mary Schapiro? - Mathew Phillips, Newsweek)

This is a descriptive/scene-setter lead.

CANDACE FLEMING’S résumé boasts a double major in industrial engineering and English from Stanford, an M.B.A. from Harvard, a management position at Hewlett-Packard and experience as president of a small software company.

But when she was raising money for Crimson Hexagon, a start-up company she co-founded in 2007, she recalls one venture capitalist telling her that it didn’t matter that she didn’t have business cards, because all they would say was “Mom.” (
Out of the Loop in Silicon Valley - Clair Cain Miller, New York Times)

this is a contrast lead.