NORTHQUEST AIRLINES ANNOUNCED TODAY THAT IT IS CUTTING ITS DOMESTIC FAIRES BY UP TO 40% FOR HOLIDAY TRAVELERS.
FRANK DEWITT, C.E.O. OF NORTHQUEST AIRLINES SAYS,"WE LIKE TO THINK OF IT AS A GIFT TO OUR HOLIDAY CUSTOMERS."
DEPENDING ON TRAVEL DATES, A PASSENGER COULD TRAVEL ROUNDTRIP BETWEEN BOSTON AND SAN FRANCISCO FOR AS LITTLE AS 349-DOLLARS WITH THE DISCOUNTED, NONREFUNDABLE FAIRS.
TICKETS MUST BE PURCHASED BY JULY FIRST FOR TRAVEL BETWEEN NOV. TWENTIETH AND JAN. FIFTH IN THE CONTINENTAL U.S.
Tuesday, May 4, 2010
BROADCAST STORY #1
HORSE ON HIGHWAY
1 MIN.
OF THE THOUSANDS OF COMMUTERS THAT TAKE HIGHWAY 17 TO SILICON VALLEY EACH DAY, HOW MANY DO YOU THINK EXPECT A HORSE IN THEIR REAR VIEW MIRROR?
STAR, AND WHITE ARABIAN BELONGING TO ATHENA MUZUMDAR, WAS FOUND RUNNING ALONG ONE CALIFORNIA’S BUSIEST HIGHWAYS TODAY. THE ADVENTEROUS HORSE WAS CAUGHT AND BROUGHT TO THE SAN MARTIN ANIMAL SHELTER AFTER DECIDING TO TAKE A QUICK BRAKE IN THE YARD OF A HOUSE ON KENT WAY.
THE ANIMAL SHELTER WAS AT FIRST RELUCTANT TO RETURN THE HORSE TO ITS FAMILY DUE TO WHAT THEY FIRST THOUGHT WERE SIGNS OF MISTREATMENT, BUT STAR WAS EVENTUALLY RETURNED WHEN IT WAS DISCOVERED THAT HE WAS RECOVERING FROM PREVIOUSE HEALTH ISSUES.
WHEN ASKED ABOUT HOW SHE FELT ABOUT HER HORSE’S SAFE RETURN, MUZUMDAR REPLIED, “I WAS REALLY SCARED FOR HIM.”
1 MIN.
OF THE THOUSANDS OF COMMUTERS THAT TAKE HIGHWAY 17 TO SILICON VALLEY EACH DAY, HOW MANY DO YOU THINK EXPECT A HORSE IN THEIR REAR VIEW MIRROR?
STAR, AND WHITE ARABIAN BELONGING TO ATHENA MUZUMDAR, WAS FOUND RUNNING ALONG ONE CALIFORNIA’S BUSIEST HIGHWAYS TODAY. THE ADVENTEROUS HORSE WAS CAUGHT AND BROUGHT TO THE SAN MARTIN ANIMAL SHELTER AFTER DECIDING TO TAKE A QUICK BRAKE IN THE YARD OF A HOUSE ON KENT WAY.
THE ANIMAL SHELTER WAS AT FIRST RELUCTANT TO RETURN THE HORSE TO ITS FAMILY DUE TO WHAT THEY FIRST THOUGHT WERE SIGNS OF MISTREATMENT, BUT STAR WAS EVENTUALLY RETURNED WHEN IT WAS DISCOVERED THAT HE WAS RECOVERING FROM PREVIOUSE HEALTH ISSUES.
WHEN ASKED ABOUT HOW SHE FELT ABOUT HER HORSE’S SAFE RETURN, MUZUMDAR REPLIED, “I WAS REALLY SCARED FOR HIM.”
broadcast lead #2
TWO HIT BY TRAIN
30 SEC.
RICHMOND WAS HOST TO A TRAGIC ACCIDENT TODAY.
TWO PEDESTRIAN WERE STRUCK AND KILLED BY AN AMTRAK TRAIN EARLIER TODAY NEAR CARLSON BOULEVARD AND OHIO AVENUE AT AROUND 1:40 P.M.. THE 39 PASSENGERS ABOURD THE TRAIN, THAT WAS TTRAVELLING FROM OAKLAND TO BAKERSFEILD, WERE ESCORTED ON FOOT TO THE NEAREST STATION AND BOARDED ANOTHER TRAIN. AS OF NOW, THE VICTIMS RAMAIN TO BE IDENTIFIED.
30 SEC.
RICHMOND WAS HOST TO A TRAGIC ACCIDENT TODAY.
TWO PEDESTRIAN WERE STRUCK AND KILLED BY AN AMTRAK TRAIN EARLIER TODAY NEAR CARLSON BOULEVARD AND OHIO AVENUE AT AROUND 1:40 P.M.. THE 39 PASSENGERS ABOURD THE TRAIN, THAT WAS TTRAVELLING FROM OAKLAND TO BAKERSFEILD, WERE ESCORTED ON FOOT TO THE NEAREST STATION AND BOARDED ANOTHER TRAIN. AS OF NOW, THE VICTIMS RAMAIN TO BE IDENTIFIED.
Saturday, April 24, 2010
soft lead
Mabel McCullough has seen a lot in her life, but I doubt she would have ever expected 24 firefighter to show up at her door, and on her 95th birthday no less.
Mabel McCullough was celebrating the 27th of September, her birthday, with friends, family, and carrot cake with enough candles on it to set off her fire alarm and send a whole squad of firemen rushing to her door. I don’t believe either party expected to see what they did when those firemen entered the house.
Mabel McCullough was celebrating the 27th of September, her birthday, with friends, family, and carrot cake with enough candles on it to set off her fire alarm and send a whole squad of firemen rushing to her door. I don’t believe either party expected to see what they did when those firemen entered the house.
"Test Yourself" exercise 1
a) Police shot and killed a man downtown earlier this evening. Police say the man was armed and refused to lower his weapon.
b) Police have issued an arrested warrant for Rocky Beach, a man wanted for the attempted murder of his wife, who is currently recovering from the attack at Providence Hospital.
c)Ever wonder how to get rid of foot odor? Because scientist a the Cooper State University Food Sciences Laboratory recently discovered that eating more beets can reduce foot odor by 50 percent.
b) Police have issued an arrested warrant for Rocky Beach, a man wanted for the attempted murder of his wife, who is currently recovering from the attack at Providence Hospital.
c)Ever wonder how to get rid of foot odor? Because scientist a the Cooper State University Food Sciences Laboratory recently discovered that eating more beets can reduce foot odor by 50 percent.
Topical Blog Post 2
There is a point in everyone’s academic career when you have to look at the current state of line of business that you are trying to get into. Business majors have to look at the amount of small companies that succeed and fail, science majors have to look at the all of the most current advances in their field. I am a journalism major, specifically one that aspires to be a film critic, so naturally, I must keep in touch with all of the most current films in the world. This is a far more painful task than one might think.
I am not one of those people who believe that there was a “golden age” of film. It is a fact of life that whenever something is considered a masterpiece of its given media that there must be others that are inferior, but Hollywood has strayed a long way from the days of Gone With the Wind and Citizen Kane. So far, in fact, that it is becoming increasingly difficult to pick out the good films from the constant flow of mind numbing commercialism that passes off as a feature film. In summary, the problem with Hollywood is not that they are making so many bad films, but that they are not making enough good ones, and this changes what the world idea of a “good film” is.
The event that sparked this notion in me was when James Cameron’s Avatar was nominated for several academy awards. This is a film that, by all means, should be considered mediocre by the standards of the academy. It had a recycled plot and average acting that was only backed up by the sheer amounts of money Cameron threw into the special effects portion of his “masterpiece”. If I wanted to watch this movie again I would rent Dances With Wolves, a far superior film made for less than 1/15th of Avatar’s budget.
Films are an art form, and one that should be respected. A film is not made great by the names that appear in the credits or the amount of money that is thrown into it. Films are made great when someone puts their emotions and thought and ideas onto film. I sincerely hope that Hollywood realizes this by the time I graduate.
I am not one of those people who believe that there was a “golden age” of film. It is a fact of life that whenever something is considered a masterpiece of its given media that there must be others that are inferior, but Hollywood has strayed a long way from the days of Gone With the Wind and Citizen Kane. So far, in fact, that it is becoming increasingly difficult to pick out the good films from the constant flow of mind numbing commercialism that passes off as a feature film. In summary, the problem with Hollywood is not that they are making so many bad films, but that they are not making enough good ones, and this changes what the world idea of a “good film” is.
The event that sparked this notion in me was when James Cameron’s Avatar was nominated for several academy awards. This is a film that, by all means, should be considered mediocre by the standards of the academy. It had a recycled plot and average acting that was only backed up by the sheer amounts of money Cameron threw into the special effects portion of his “masterpiece”. If I wanted to watch this movie again I would rent Dances With Wolves, a far superior film made for less than 1/15th of Avatar’s budget.
Films are an art form, and one that should be respected. A film is not made great by the names that appear in the credits or the amount of money that is thrown into it. Films are made great when someone puts their emotions and thought and ideas onto film. I sincerely hope that Hollywood realizes this by the time I graduate.
Saturday, April 17, 2010
lead identification
"It’s been a busy week for the SEC. On Wednesday, the regulatory agency took a small, but important first step toward shining light on the very dark, very unregulated world of high frequency trading." (Goldman Sachs: Has The SEC Finally Grown a Pair Under Mary Schapiro? - Mathew Phillips, Newsweek)
This is a descriptive/scene-setter lead.
CANDACE FLEMING’S résumé boasts a double major in industrial engineering and English from Stanford, an M.B.A. from Harvard, a management position at Hewlett-Packard and experience as president of a small software company.
But when she was raising money for Crimson Hexagon, a start-up company she co-founded in 2007, she recalls one venture capitalist telling her that it didn’t matter that she didn’t have business cards, because all they would say was “Mom.” (
Out of the Loop in Silicon Valley - Clair Cain Miller, New York Times)
this is a contrast lead.
This is a descriptive/scene-setter lead.
CANDACE FLEMING’S résumé boasts a double major in industrial engineering and English from Stanford, an M.B.A. from Harvard, a management position at Hewlett-Packard and experience as president of a small software company.
But when she was raising money for Crimson Hexagon, a start-up company she co-founded in 2007, she recalls one venture capitalist telling her that it didn’t matter that she didn’t have business cards, because all they would say was “Mom.” (
Out of the Loop in Silicon Valley - Clair Cain Miller, New York Times)
this is a contrast lead.
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